Omar Oakes
Nov 23, 2017

Formula One seeks first global media agency

The idea is to grow the sport and recruit new fans across the world.

Formula One seeks first global media agency
The motor-racing brand has shortlisted four media agencies to pitch for its global media planning and buying business in a process run by Oystercatchers.
 
The pitch is being run by Ellie Norman, Formula One’s head of marketing who joined from sister company Virgin Media earlier this year. 
 
Liberty Global, the owner of Virgin Media, completed the $8bn (£6bn) acquisition of Formula One in January from private equity company CVC Capital Partners. The sale prompted the replacement of chief executive from magnate Bernie Ecclestone to Chase Carey.
 
Ecclestone, now chairman of the sports brand, would "handle media-buying by himself" when he was in charge of Formula One, according to a person familiar with the business.
 
The current media review is expected to be completed by the end of the year, in time for the next Formula One championship which begins in Melbourne in March.
 
 
Norman, above, confirmed the review and told Campaign: "Since joining Formula One in August this year, as the first ever director of marketing, I have been focused on setting up the function of marketing, recruiting a team and looking at appointing a core agency group to work alongside us as we unleash the greatest racing spectacle on the planet and ultimately grow the sport with existing and new fans across the world.
 
"Specifically regarding media planning and buying I have been working with Oystercatchers to review the current media landscape and appoint agencies across brand and digital that share our ambition."
 
(This article first appeared on CampaignLive.co.uk)
 

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Why HSBC is betting on simplicity to stand out in ...

EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.

9 hours ago

Moves and wins: Week of 22 September

Our weekly roundup of the latest appointments and account wins from Vigor Media, Dentsu Creative Isobar, and many more.

11 hours ago

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

11 hours ago

Schneider Electric puts its power behind changing ...

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle — and a growth engine.