Vice India today announced the appointment of Chanpreet Arora as chief executive officer and Samira Kanwar as head of content. VICE India officially goes live next month.
Arora will be based out of Delhi while Kanwar will be operating out of Mumbai. In the past, Arora has spent seven years with EY as a strategy consultant in its entertainment, media and sports practice. Kanwar was the head of video content at OML and spearheaded the creation of its video production division.
“We are committed to building a company that speaks to a generation that is defining today's cultural conversation in India and that is based on values of empathy, equality and inclusion. All our decisions, including choice of partners, must reflect this core belief,” said Arora.
“Content sits at the centre of everything we do. We hope to create content and experiences that matter to India's youth irrespective of the language or regions we come from. Vice India will be a platform for young people to speak up, be heard and also feel at home with about their own identities and ideas,” added Kanwar.
Vice India will offer the full suite of creative offerings, including Virtue Worldwide, the creative agency born out of Vice.
It's initially partnering with PepsiCo to create original content. “We are excited to be the first to work with Vice India, that aims to be the vehicle and voice for the Indian youth. This partnership represents the convergence of two brands coming together to tell an inspiring story of courage to millions of young consumers across the country,” said Naseeb Puri, associate director, Mountain Dew, PepsiCo India.
"We are happy partnering with PepsiCo on one of our first content pieces in India so that the stories we want to tell reach out to the country with the help of one of India's biggest and most recognisable brands," added Arora.