Focus Circle wins W's creative duties

Women’s fashion brand ‘W’ from TCNS Clothing has appointed Focus Circle as its creative agency. As a part of the mandate, Focus will be responsible for brand and season campaigns, retail communication, collection-specific announcements and trend news.

The account was won following a multi-agency pitch. Saacthi & Saacthi handled the account prior to the development.

Anant Daga, CEO, TCNS Clothing, said “Focus Circle Brands’ in-depth knowledge about women’s wear market and target consumer, robust experience in media, retail and experiential lifestyle retail has positioned it as our preferred choice. Given the complexities of the retail marketplace and our portfolio of products, it was crucial to select a creative and passionate team to partner in our growth endeavor. We are really excited to have Focus on board as our creative partners.”

Rahool Talukdar, national creative director, Focus Circle Brands, said, “W is one of the most promising Indian brands which provides contemporary fashion for the urban women. The brand has successfully redefined the traditional Indian outfit according to the sensibilities of modern Indian women. Innovation is an inseparable element of the brand and we at Focus also believe in the same thought process. Our team is really excited about our association with W, and we look forward to a fruitful association with the brand assisted by the brand’s vision and our creative inputs.”