Campaign India Team
Feb 03, 2014

Firstpost launches business news site Firstbiz

The site was launched on 3 February 2014

Firstpost launches business news site Firstbiz

Firstpost.com has launched a standalone business news website, www.firstbiz.com. The site was launched on 3 February 2014.

R Jagannathan, editor-in-chief, said, "With Firstbiz, which is targeted not just at business and entrepreneurs, but all economic agents driven by aspiration, the need for a quick turnaround on news and views is even more vital. Digital media is best-placed to serve this growing community of participants in the India growth story with its unique take on developments.”

Durga Raghunath, CEO, Firstpost, noted, “We know that business news consumption on digital has plateaued, but there is a way to coax every reader to become a business news reader. We also believe, that CEOs can use digital media more, if content was tailored and useful.”

She added that the intent was also to ‘make business inclusive’. “Digital media by its very nature allows us to focus on the niche. We don’t have constraints of inches or minutes, we can afford to have a very long tail. So we will cater to big business, small business and very small entrepreneurs,” she said.

Source:
Campaign India

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