When the first round of judging of Ad Club Bombay’s EMVIES 2012 gets underway, close to 100 jury members from media planning and buying agencies will evaluate - for the first time since the competition was instituted in 2001 - all entries digitally.
This follows naturally, as for the first time in the competition's history, a paperless format for submission of entries was adopted - entrants were requested to submit entries only in the digital format, with only one physical declaration form for each entry.
Sunil Lulla, chairman, EMVIEs committee, and vice president, Ad Club Bombay, said, "From an environmental perspective, this will effectively reduce the number of papers that we end up using, and from an administration point of view, reduce the paper work massively. All jury members will be judging the entries using laptops and don't have to go through the several documents presented by each entrant, thus reducing the time for judging as well."
The paperless judging process has been tested and is ready to roll, informed Bipin Pandit, GM, Ad Club Bombay. Each of the jury members would be given access to entries for the purpose of judging on their judging day – which would fall on 7, 8 or 9 August.
He said, “The system has been developed with a partner and tested in-house. Going forward, the paperless judging could be extended to the Effies too.”
The second round of judging – which involves case study presentations - may also be moved to a digital process, according to Pandit.
The paperless entry process has been well received. Last year, the EMVIES received 717 entries, a record till then. This year, the number of entries is expected to be even higher, according to the Ad Club secretariat.
The awards are scheduled for 3 September, and will be hosted at The Taj Lands End in Mumbai.