Mediacom Communications won the Grand EMVIE at the EMVIES 2011 organised by the Ad Club of Bombay on 26 August. In its eleventh edition, Mindshare was conferred the Agency of the Year title after it topped the leader-board with 160 points. Among the People’s Choice Awards, Lodestar UM, MEC and Mindshare won them for their case studies presented on 16, 17 and 18 August in Mumbai.
The Grand EMVIE was awarded for the Mediacom’s entry for Volkswagen Vento titled ‘Talking Newspaper’. Mediacom had presented a case for the brand in the category ‘Best Media Innovation – Print’, where the media agency along with creative agency DDB Mudra executed a campaign featuring a light-sensitive chip attached to the page announced the arrival of “a perfectly engineered car” – the Vento.
Attendees at the case study presentations organised by the Ad Club of Bombay on 16, 17 and 18 August got a chance to vote for the best presented case study on each day. Lodestar UM won the first People's Choice award for its presentation under the Best Media Strategy catgegory for ‘Mahindra Samriddhi - Celebrating Indian agriculture’. The second People's Choice award was awarded to MEC for its presentation on the second day for Colgate Dental Cream's 'The Night Hammer' campaign under the ‘Best Media Innovation – Print’ category. Mindshare won the final People's Choice award for its presentation on the final day for Pond's White Beauty's 'Romancing the Consumers' campaign under the ‘Best Media Innovation – TV’ category.
Mindshare won the TAM award for the ‘Best TV Research (Paper)’ for their work on Frito-Lay. The TAM award for the ‘Best Innovation on TV’ was also awarded to Mindshare for their 'Surf Excel Little Big Film Maker' campaign. Maxus won the RAM award for ‘Best Radio Innovation’ for its 'Angrezi Ki Pathshala' campaign for Tata Sky.
Click here to read the story on rest of the category winners.