Fire-Boltt has announced the appointment of Mahendra Singh Dhoni as brand ambassador.
Dhoni is the latest addition to Fire-Boltt’s brand ambassador list which consists of actors Kiara Advani, Vicky Kaushal and Vijay Deverakonda.
With this appointment, Fire-Boltt aims to grow its smartwatch penetration in the country.
Arnav Kishore, founder and CEO, Fire-Boltt, said, “We are extremely passionate about the addition of MS Dhoni to our group of inspiring ambassadors, he is a natural fit for the brand. The impeccable personality of MS Dhoni and his continuous fame marries well with our vision to carve a niche for ourselves in the fit-tech space. MS Dhoni is one of the most respected cricketers in the world of cricket and he remains to be an idol for aspiring cricketers across the globe. The association with this iconic wicketkeeper, captain, batsman, or one may say a living legend, reflects our unwavering commitment to offering people the best solution to their smartwatch woes.”
Aayushi Kishore, co-founder, Fire-Boltt, said, “The ethos of Fire-Boltt to foster a wholistic experience for each and every customer has been deeply imbibed in all the initiatives that we undertake here and MS Dhoni embodies Fire-Boltt’s fitness heritage seamlessly. From the factory level to the top management, true and cohesive efforts are reflected in all of our products, communication, branding and our customer relations. With this association, we wish to accentuate our capabilities and become a household name just like Mahendra Singh Dhoni.”