Museum of Solutions launches ‘Playground of Possibilities’ celebrating children’s imagination

The Museum of Solutions (MuSo), India’s first interactive children’s museum and visionary initiative by Tanvi Jindal Shete, supported by JSW Group, has unveiled its latest brand campaign, ‘Playground of Possibilities’. The campaign celebrates MuSo’s mission of nurturing imagination, curiosity, and creativity in children, empowering them to explore, question, and build a better tomorrow through hands-on play.

Conceptualised by The Content Lab, the campaign positions MuSo as more than a museum — it is a space where ideas come alive and imagination becomes a force for discovery. The campaign unfolds across digital and on-ground platforms, introducing audiences to MuSo’s philosophy of learning through exploration.

Two short films anchor the campaign. The first follows the journey of an idea — from curiosity to creation — while the second highlights discovery and experimentation through MuSo’s signature Box of Solutions exhibit. Together, they illustrate how MuSo bridges playful curiosity with meaningful learning experiences.

Tanvi Jindal Shete, founder of Museum of Solutions, said, “At MuSo, children aren’t just passive learners — they are creators and problem-solvers. Our goal is to provide a space where they can explore freely, think differently, and bring their ideas to life.”

The campaign rolls out across digital, social, and on-ground channels, including YouTube, Google, Meta, and premium lifestyle and parenting platforms. Early projections estimate a reach of over 4 million viewers, with influencer collaborations expected to generate 6 million-plus impressions.

Karthik Krishnan, executive creative director of The Content Lab, added, “‘Playground of Possibilities’ captures the magic of how children see the world — with curiosity, honesty, and limitless imagination. By keeping the story rooted in play, the campaign positions MuSo as a cultural movement inspiring children to explore without limits.”

Since opening, MuSo has welcomed over 200,000 visitors, offering immersive exhibits, STEM workshops, sustainability labs, and climate awareness initiatives, establishing itself as a vibrant hub for families to learn, play, and create change together.