A total of around 546 entries have made it to the final shortlists this year for the Creative Abby Awards 2012.
Ogilvy India leads the tally this year with 78 entries shortlisted for awards, across categories. DDB Mudra Group follows in second place with 54 shortlists, across categories. Taproot India earned the third position for itself in the total tally. The agency secured a total number of 46 shortlisted entries.
In Film Craft, Footcandles Films leads the fray among all the contenders with 14 shortlists. In Radio Craft, Lingo India is the forerunner of the pack with 5 shortlisted entries.
Here are the number of shortlisted entries per category: Ambient (8), Print (66), Film (62), Direct (38), Interactive (66), Integrated (31), Radio (32), Out Of Home (55), Design (67), Print Craft (49), Film Craft (64), Radio Craft (8).
The Creative Abbys will be awarded on 21 April 2012. This year, Grand Prix Awards will be presented in all categories except Craft categories and Ambient Media. Digital Abbys will be held on 20 April along with the Media Abbys, Design and Direct Abbys.
The shortlists for the Media Abby Awards were announced earlier in March 2012. A total of 98 entries from media agencies made it to the shortlist.
For the detailed list of shortlisted entries, click here
(Editor’s note: Multiple entries for the same campaign in each sub-category have been considered as one shortlist.)