Fever 104 FM has tied up with ESPN Star Sports as exclusive radio partners to provide content of the STAR Cricket Asia Cup to its listeners. The Asia Cup will be held from 24 June to 6 July.
Fever 104 FM has created a programming mix around the STAR Cricket Asia Cup across Delhi, Mumbai, Bangalore and Kolkata. Some of the shows include Asia Cup Special Morning Shows, Cricket Without Borders, Mauj ki Fauj Contest, STAR Cricket Asia Cup Score Updates and Opinion Polls
Gowri Satyamoorthy Kapre, national marketing and promotions head, said, “Indians are passionate about cricket and we want to bring alive this enthusiasm for cricket on Fever 104 and give our listeners a platform to experience cricket on air”.
Nirmal Dayani, senior director - marketing, ESPN Software India added, “This unique tie-up is a part of our overall strategy of reaching out to the cricket crazy audience and engaging them across mediums. It will be fun as the audience will get a chance to participate as well as give their opinion on air.”