Experion Developers assigns creative mandate to Rediffusion Y&R
Account bagged following multi-agency pitch
Aug 14, 2015 09:54:00 AM | Article | Campaign India Team
Real estate developer Experion has appointed Rediffusion Y&R as its creative agency, after a multi-agency pitch. The agency's Delhi office will handle the business.
Vinay Narang, group head of communications and PR, Experion Developers, said, “We are excited to appoint Rediffusion as our creative partner in our journey to strengthen the Experion brand that stands for innovation, integrity and commitment to quality. It is an important alliance in our brand’s journey and we are confident that Rediffusion will manage our strategic and creative needs effectively.”
Allan Saugat, business head, Rediffusion Y&R, said, “We are delighted to partner with Experion, a dynamic and rapidly growing company that is creating benchmarks in the real estate sector. We look forward to delivering remarkable campaigns and a long-term mutually beneficial association.”
Experion Developers is into developing 'residential and mixed-use projects in primary and secondary cities in India'. It has projects underway currently in Delhi NCR.