Experion Developers assigns creative mandate to Rediffusion Y&R

Account bagged following multi-agency pitch

Aug 14, 2015 09:54:00 AM | Article | Campaign India Team

Real estate developer Experion has appointed Rediffusion Y&R as its creative agency, after a multi-agency pitch. The agency's Delhi office will handle the business. 
Vinay Narang, group head of communications and PR, Experion Developers, said, “We are excited to appoint Rediffusion as our creative partner in our journey to strengthen the Experion brand  that stands for innovation, integrity and commitment to quality. It is an important alliance in our brand’s  journey  and  we are confident that  Rediffusion will manage  our strategic and  creative needs effectively.”
Allan Saugat, business head, Rediffusion Y&R, said, “We are delighted to partner with Experion, a dynamic and rapidly growing company that is creating benchmarks in the real estate sector. We look forward to delivering remarkable campaigns  and  a long-term mutually  beneficial association.”
Experion Developers is into developing 'residential and mixed-use projects in primary and secondary cities in India'. It has projects underway currently in Delhi NCR.