Hygia India, a player in the sanitisation and disinfection market, has assigned its creative duties to Rediffusion Y&R. The agency bagged the account following a multi-agency pitch.
Kunal Dhawan, CEO, Hygia, said, “In the past I have had a good experience with the Rediffusion team. During the multi-agency pitch we liked the quality of their creative thinking. It is evident from the nature of their ideas that we have chosen the right partners. Hygia is a crucial brand for us and we are happy to have found just the right partner for it."
Dhunji Wadia, group president, Rediffusion Y&R, said, “The clarity of brief and bigness of vision really excited us. We are looking forward to create truly exciting work in the category.”
Suman Varma, head of operations, Rediffusion Y & R North, added, " Hygia has an amazing innovative product. I look forward to a fruitful partnership. "