Everest Brand Solutions has been appointed the creative agency for Dharampal Satyapal (DS) Group’s dairy brand ‘Ksheer’. The account was won post a multi-agency pitch. The account will be handled by the agency’s Delhi office. Everest has started work on a 360-degree campaign for the brands and products under the dairy business, informed an agency statement.
The agency also handles the business of Catch Salt and Spices from the DS stable.
On the choice of agency, Sunil Kumar Bansal, business head, said, “Everest Brand Solutions’s presentation of differentiated strategy and refreshing creatives stood out and matched our vision for the business. We look forward to their participation in establishing the dairy brands.”
Dhunji S Wadia, President, Everest Brand Solutions, said, "We are delighted to increase our presence with the DS Group. Dairy is an exciting category and we look forward to the task of building yet another iconic brand."
Naveen Saraswat, COO, Everest, added, “It was an interesting pitch to work on because of a focused brief given by the client. We are excited and look forward to helping establish the dairy brands of the DS Group.”
The products currently available under the Ksheer brand are UHT milk, cow ghee and fresh milk. DS Group will launch products like dairy whitener, flavoured milk, fortified milk, curd, lassi, chaach, paneer and khoya, informed an agency statement.