The adhesives company, Euro7000, has appointed Rioconn Interactive as its digital partner.
With this mandate, the agency will be responsible for the brand's entire social media duties, right from its ideation to execution.
It will also look after the brand's positioning strategy and the conceptualisation of brand films.
The account was won post a multi-agency pitch and will be looked after Rioconn Interactive's Ahmedabad office.
Utkarsh Patel, executive director, Jyoti Resins & Adhesives, said, “Euro7000, as a brand, has a lot of potential to surface above the competitor brands, and all we need is a line of communication that helps us stand apart. Down the line, we’re looking at a lot of commercials and innovative advertising modes to make our presence prominent across platforms as well as geographies.”
Hemaang Gandhi, director, Rioconn Interactive, said, “There is a lot that can be done with a brand in this industry, and we will not only meet the expectations of the client, but we will go beyond to display our creative prowess to take this brand to new heights. With a team dedicated to always thinking out of the box, we sure are going to have fun working with Euro7000.”