This is the first time that Amul's topical ad is based on a non subject and actually stinks.
— Vee S (@HinduLogicGuru) November 8, 2022
Seems like some woke brand manager has taken over the account.
You exposed yourself with this ad. Now you have one loyal customer less.
— Nikita (@nivesingh) November 7, 2022
Never expected such ads from u.Going forward will try to avoid amul products n encourage others also to do so coz u r just promoting bullyweed.
— Common Man (@Rarecommonman) November 7, 2022
Another person went a step ahead by asking the brand if it wanted to promote the message ‘impregnate your fiance’.Amul must give an unconditional apology for this…. Where proud Indian is into unity, to clean the filth & mafia in Indian cinema. Non stop efforts are taken for more than 3 years….. u serve this? Is Amul proud Indian?
— Archana Shiv Shakti (@ArchanaShakti) November 8, 2022
This is the most derogatory ad from a Company that has the founder like legendary #Kurian. What you wanna promote. Impregnate your fiance ?@rssamul
— Sunil Lal सुनील लाल சுனில் லால் (@sunil2819) November 7, 2022
Discussions around the boycott culture revealed various facets, one of which is the possibility that it does more good to the brand than damage.
What then is up with these obnoxious expectations from brands that have been clouding the internet for quite some time? Is this because we stand for something, or because we’re secretly hoping to hitch a ride on the equity of a successful brand?