Women reach the hearts of their loved ones through Amul

Amul has rolled out a campaign to celebrate the spirit of Indian women, who are the cornerstone of the lives of their loved ones. Conceptualised by FCB Ulka, the film tries to convey that these women are the ones who represent the true taste of India. 

 

The film features a range of Amul products that women in India use in their day-to-day lives. It shows how every product that goes into the making of Indian food, has an impact on the ones being fed. In the film, women are seen cooking for their loved ones, who feel closer to them post the meal.