Cornelia Kunze, currently chief executive officer of Edelman Germany, will move to Mumbai as vice chairman of Edelman Asia Pacific, supporting president and CEO David Brain in expanding the agency's presence in the region. The appointment is effective 1 October.
Kunze will be charged with developing the agency's consumer and brand planning offerings throughout the region. She will also focus on the Asia activities of Edelman’s current German-based clients, including BMW, Osram, BASF and TÜV SÜD. She will also support Robert Holdheim, managing director of Edelman India, which is expanding rapidly thanks to winning the business of Tata.
Brain, who worked with Kunze for seven years in EMEA, called her a "great brands thinker" and one of the best leaders he has worked with.
A new chief executive officer for Edelman Germany has been appointed and will be announced later this month.
This article first appeared on Campaign Asia Pacific.