Advertising Media
Jessica Heygate
May 02, 2024

Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft

Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.

Photo: Getty Images

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

3 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Akasa Air puts ground crew in the spotlight

4 Akasa Air puts ground crew in the spotlight

Dentsu appoints bankers to seek buyers for international business

5 Dentsu appoints bankers to seek buyers for international business

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

6 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

8 Micro-influencers, major shifts: India’s new marketing frontier

India’s online gaming bill redraws the playing ad-spend playbook

9 India’s online gaming bill redraws the playing ad-spend playbook

Spotify tunes up for programmatic advertising push

10 Spotify tunes up for programmatic advertising push

Related Articles

‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa
Media
Mar 03, 2025
Rahat Kapur

‘Marketing is the fuel to the fire of consumerism’: ...

APAC ad spend growth cools as global market tops $1 trillion: WARC
Advertising
Aug 23, 2024
Nikita Mishra

APAC ad spend growth cools as global market tops $1 ...

India to contribute 1.3% to global ad spends in 2023-24
Advertising
Aug 24, 2023
Campaign India Team

India to contribute 1.3% to global ad spends in 2023-24

Q1 agency metrics: A closer look at financial patterns and APAC performance
Advertising
May 22, 2024
Ian Whittaker

Q1 agency metrics: A closer look at financial ...

Just Published

LePub head creative, co-president departs following Cannes scandal
Advertising
2 hours ago
Emma Thumann

LePub head creative, co-president departs following ...

Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.

Google can keep Chrome — but must share data with rivals, judge rules
Marketing
2 hours ago
Robin Langford

Google can keep Chrome — but must share data with ...

The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.

Publicis could deliver a 'knockout punch' to rivals with Dentsu purchase
Advertising
2 hours ago
Chris Powell

Publicis could deliver a 'knockout punch' to rivals ...

Blog post by Forrester analyst Jay Pattisall claims Publicis Groupe, Havas, and Accenture Song could all be possible suitors for Dentsu.

Dentsu CEO responds to international sale speculation: ‘No decisions have been made’
Advertising
2 hours ago
Gideon Spanier

Dentsu CEO responds to international sale speculatio...

'We aim to rebuild our international business on our own,' Hiroshi Igarashi says, although it is considering other options.