Advertising Media Marketing Digital In-Depth
Vinita Bhatia
Jan 06, 2025

DPDP’s parental consent chaos: The latest hurdle for marketers

Navigating the Digital Personal Data Protection (DPDP) Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.

Section 9 of the draft DPDP rules introduces mandates verifiable parental or guardian consent for processing the personal data of children and persons with disabilities.

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