Media Marketing In-Depth
Campaign India Team
Jan 21, 2014

Double Standards: Will ad budgets move from television in 2014?

Ajay Kakar and Zubin Tatna open up to Raahil Chopra on television as a medium and the impact of the10+2 ad cap, rise of online videos and pressure on RoI, among other factors.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

3 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

6 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

10 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Related Articles

Aditya Birla Group expands to paints business
Marketing
Sep 14, 2023
Campaign India Team

Aditya Birla Group expands to paints business

'Would like to come closer to understanding the power of technology': Ajay Kakar
Marketing
Dec 23, 2019
Campaign India Team

'Would like to come closer to understanding the ...

Aditya Birla Group appoints Prashanth Aluru for its venture TMRW
Marketing
Jun 01, 2022
Campaign India Team

Aditya Birla Group appoints Prashanth Aluru for its ...

If an agency wins an Abby, good chance it will win a Lion: Ajay Kakar
Advertising
May 15, 2023
Noel D'souza

If an agency wins an Abby, good chance it will win ...

Just Published

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs
Advertising
11 hours ago
Gideon Spanier

Omnicom reveals huge agency shake-up, unveils new ...

Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.

The quiet rise of story-driven short video in India
Digital
15 hours ago
Campaign India

The quiet rise of story-driven short video in India

Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.

Chaka Sobhani set for new role after Omnicom acquires IPG
Advertising
15 hours ago
Will Green

Chaka Sobhani set for new role after Omnicom ...

Sobhani is currently president and global chief creative officer at DDB Worldwide.

FCB's Tyler Turnbull set to be appointed CEO of McCann Worldgroup
Advertising
16 hours ago
Will Green

FCB's Tyler Turnbull set to be appointed CEO of ...

Move comes after Omnicom acquired IPG last week.