Media Marketing In-Depth
Campaign India Team
Jan 21, 2014

Double Standards: Will ad budgets move from television in 2014?

Ajay Kakar and Zubin Tatna open up to Raahil Chopra on television as a medium and the impact of the10+2 ad cap, rise of online videos and pressure on RoI, among other factors.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

2 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Marketers shift focus from sparkle to substance at SMARTIES 2025

3 Marketers shift focus from sparkle to substance at SMARTIES 2025

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

5 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Piyush Pandey dies at 70; the industry mourns a legend

6 Piyush Pandey dies at 70; the industry mourns a legend

When creativity meets code: The human algorithm problem

7 When creativity meets code: The human algorithm problem

Trust is the new creative brief

8 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Five rules for crafting a high-impact festive campaign

10 Five rules for crafting a high-impact festive campaign

Related Articles

Aditya Birla Group expands to paints business
Marketing
Sep 14, 2023
Campaign India Team

Aditya Birla Group expands to paints business

'Would like to come closer to understanding the power of technology': Ajay Kakar
Marketing
Dec 23, 2019
Campaign India Team

'Would like to come closer to understanding the ...

Aditya Birla Group appoints Prashanth Aluru for its venture TMRW
Marketing
Jun 01, 2022
Campaign India Team

Aditya Birla Group appoints Prashanth Aluru for its ...

If an agency wins an Abby, good chance it will win a Lion: Ajay Kakar
Advertising
May 15, 2023
Noel D'souza

If an agency wins an Abby, good chance it will win ...

Just Published

Jill Kramer to replace Raja Rajamannar as Mastercard chief marketing, comms officer
Marketing
1 day ago
Diana Bradley

Jill Kramer to replace Raja Rajamannar as Mastercard...

Effective December 1, Rajamannar will step down after serving in the role for 12 years.

Publicis Groupe’s global chief production officer James Morris departs
Advertising
1 day ago
Lucy Shelley

Publicis Groupe’s global chief production officer ...

Morris joined the holding company in January 2024.

Jaguar Land Rover shortens pitch list to three as global review heats up
Advertising
1 day ago
Lucy Shelley

Jaguar Land Rover shortens pitch list to three as ...

Accenture Song, Omnicom, Publicis and WPP have been battling for the account.

Omnicom now ‘confident’ IPG deal will close in November as EU approval nears
Advertising
1 day ago
Gideon Spanier

Omnicom now ‘confident’ IPG deal will close in ...

European Union is the last remaining jurisdiction where Omnicom is poised to win approval.