ad budget

Double Standards: Will ad budgets move from television in 2014?
Jan 21, 2014
Campaign India Team

Double Standards: Will ad budgets move from television in 2014?

Ajay Kakar and Zubin Tatna open up to Raahil Chopra on television as a medium and the impact of the10+2 ad cap, rise of online videos and pressure on RoI, among other factors.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

IndiGo Airlines opts for online creative pitch

1 IndiGo Airlines opts for online creative pitch

Is KFC set to part with Ogilvy India?

2 Is KFC set to part with Ogilvy India?

Reckitt Benckiser puts Durex creative duties up for pitch

3 Reckitt Benckiser puts Durex creative duties up for pitch

Over 70% of brands are investing in influencer marketing in India, says new EY report

4 Over 70% of brands are investing in influencer marketing in India, says new EY report

Weekend Fun: The Blue Film Festival

5 Weekend Fun: The Blue Film Festival

Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

6 Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

Jindal Steel celebrates the grit of India in new campaign

7 Jindal Steel celebrates the grit of India in new campaign

MediaMonks India sees more senior leaders exit

8 MediaMonks India sees more senior leaders exit

Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years

9 Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years

Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’

10 Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’