Arati Rao
Feb 10, 2012

Double Standards: The QR code - a must for the marketing plan?

With many brands opting for QR codes in India, Arati Rao questions Mindshare’s Ashok Lalla, and Webchutney’s Sidharth Rao about the trend

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

2 hours ago

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

2 hours ago

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.

3 hours ago

Hiring without the hustle: SuperStuff.ai rewires ...

The startup is tackling adland’s broken hiring pipelines with AI, proof-of-work portfolios, and on-demand creative expertise.