Umaire Effendi
Jan 16, 2015

Double Standards: Does social media today empower brands more than consumers?

Karthi Marshan and Ashok Lalla speak about whether social media is empowering brands more than consumers today. Who is it empowering, really?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

51 minutes ago

Publicis CEO hits out at Omnicom’s ‘apples and ...

Arthur Sadoun calls on Omnicom to change how it reports revenues to improve transparency after IPG takeover.

59 minutes ago

WPP CEO Cindy Rose appoints Conrad Persons as chief ...

He was promoted to CEO of Grey London in April.

1 hour ago

Make hay when the sun doesn’t shine

As force majeure situations become more frequent, agencies and brands need to rewrite the ‘crisis’ playbook.

1 hour ago

Publieze Media partners with Ewebsoft to boost ...

The duo have formed a strategic alliance to combine expertise in PR, content and digital marketing for integrated brand growth.