Advertising Media PR Marketing Digital In-Depth
Pooja Ahuja Nagpal
Apr 11, 2014

Double Standards: Does native advertising deliver better than ads, edit?

The web is abuzz on ‘native advertising’ amidst online content. Supriyo Gupta (SG) and Ajay Kakar (AK) reflect on several aspects of the subject.

(L) Supriyo Gupta, managing director, Torque Communications and (R) Ajay Kakar, chief marketing officer - financial services, Aditya Birla Group

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