Digital
Campaign India Team
Jun 05, 2013

DMAi Convention 2013: ‘Different channels do different things for the consumer’

Abhay Johorey of Airtel Online explained the need for ‘data-driven user experience’, and not just analytics

Abhay Johorey

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Piyush Pandey dies at 70; the industry mourns a legend

3 Piyush Pandey dies at 70; the industry mourns a legend

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Agencies must prove ROI, not just impressions

5 Agencies must prove ROI, not just impressions

Bingo! turns ‘Big No’ into its boldest punchline yet

6 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

7 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

8 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

9 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

10 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Just Published

New eyewear ‘B by Lenskart’ brand launch - Everything you need to know about IPO-bound eyewear company's smart glasses' foray
Digital
4 hours ago
Content Labs

New eyewear ‘B by Lenskart’ brand launch - ...

IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’

Why is Nazara Technologies rebranding itself and what is new?
Digital
5 hours ago
Content Labs

Why is Nazara Technologies rebranding itself and ...

Gaming company Nazara Technologies has launched a refreshed new brand identity.

Safe is passé, risk-taking is in
Advertising
10 hours ago
Campaign India Team

Safe is passé, risk-taking is in

A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.

The future belongs to the curious
Advertising
12 hours ago
Dheeraj Sinha

The future belongs to the curious

In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.