Campaign India Team
Jan 03, 2022

Disney Star gets George Cherian as head of corporate communications and CSR

Moves from Deutsche Bank Group

Disney Star gets George Cherian as head of corporate communications and CSR
Disney Star has announced the appointment of George Cherian as its head of corporate communications and corporate social responsibility (CSR). 
 
In this role, he will be responsible for overseeing all strategic communications and CSR efforts for the Disney Media and Entertainment Distribution (DMED) business in the country, which includes television networks, streaming platforms and studios. 
 
Cherian moves from Deutsche Bank Group, India, where he was director and head of group communications. 
 
He will report to K Madhavan, country manager and president, The Walt Disney Company and Star India. 
 
Madhavan said, “We are at an exciting juncture of our growth story and strongly believe that communication is one of the key drivers in establishing a brand’s stature. As the country’s leading media, entertainment and digital network, we have a strong and compelling story to tell. We are delighted to welcome George to the Disney Star team to help us communicate our vision, strategy and commitment to the Indian market, and to the various external stakeholders.”
 
Cherian said, “The combination of an industry that is on the cusp of exponential growth and a brand that is trusted and respected by millions of people the world over, could not have made for a more convincing case for me to join Disney Star. I look forward to the opportunity of building the Disney Star brands in India and working with some of the most talented professionals in this industry.”
 
With over 25 years of experience, he has also worked with companies like Barclays in the Asia Pacific region and The Economic Times.
 
 
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

19 hours ago

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

21 hours ago

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

22 hours ago

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.