Disney Star gets George Cherian as head of corporate communications and CSR
Moves from Deutsche Bank Group
Jan 03, 2022 08:49:00 AM | Article | Campaign India Team
Disney Star has announced the appointment of George Cherian as its head of corporate communications and corporate social responsibility (CSR).
In this role, he will be responsible for overseeing all strategic communications and CSR efforts for the Disney Media and Entertainment Distribution (DMED) business in the country, which includes television networks, streaming platforms and studios.
Cherian moves from Deutsche Bank Group, India, where he was director and head of group communications.
He will report to K Madhavan, country manager and president, The Walt Disney Company and Star India.
Madhavan said, “We are at an exciting juncture of our growth story and strongly believe that communication is one of the key drivers in establishing a brand’s stature. As the country’s leading media, entertainment and digital network, we have a strong and compelling story to tell. We are delighted to welcome George to the Disney Star team to help us communicate our vision, strategy and commitment to the Indian market, and to the various external stakeholders.”
Cherian said, “The combination of an industry that is on the cusp of exponential growth and a brand that is trusted and respected by millions of people the world over, could not have made for a more convincing case for me to join Disney Star. I look forward to the opportunity of building the Disney Star brands in India and working with some of the most talented professionals in this industry.”
With over 25 years of experience, he has also worked with companies like Barclays in the Asia Pacific region and The Economic Times.