Campaign India Team
May 10, 2011

Disney appoints Avinash Pant as executive director, marketing

Pant joins Disney from Coca-Cola where he spent fourteen years working across various functions

Disney appoints Avinash Pant as executive director, marketing

The Walt Disney Company in India has announced the appointment of Avinash Pant as executive director, marketing, Walt Disney International. The role reports to country manager, managing director, Mahesh Samat.

In this new role, Pant will be responsible for building the Disney brand by driving the company’s marketing strategy, coordinating all Disney business marketing efforts  and providing leadership in developing key global and local franchises in India. Avinash will also oversee corporate communications as well as the Creative Design Cell and Live Events functions.

“We are focused on building a family entertainment brand in India. Avinash will be charged with creating and maximizing opportunities for families to enjoy and connect with Disney’s creativity and content,” Samat said.

“India is one of the most exciting and rapidly changing markets in the world. This role represents an exciting opportunity to increase Disney’s brand presence here and connect with our consumers in a deeper, richer and more relevant way,” added Pant.

He joins Disney from Coca-Cola where he spent fourteen years working across various functions and gained tremendous experience in marketing and in building brands. He also has had extensive experience in strategic marketing, category and brand management, innovation, media planning and buying, consumer activation and sales.

Pant holds a Bachelors in Engineering and a PGDM - Marketing from the Indian Institute of Management, Ahmedabad.  Mr. Pant will be based in the company’s Mumbai head office.

Source:
Campaign India

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