Quasar has been appointed the exclusive sales partner for Dish TV. Through the partnership, Quasar will look to monetise the platform by advertising inventories, alliances, partnerships, sponsorships and innovative solutions enabling marketers to reach out to their target audience.
Commenting on the partnership, Salil Kapoor, chief operating officer, Dish TV, said, “The DTH category is already 25 mn+ households which is around 30% of the C&S (cable & satellite) homes and is growing rapidly towards 33 mn Households by the end of this year. This rapid expansion of DTH cannot be ignored by any informed marketer or media buyer. Dish TV with its 8 million subscribers is one third of this base, straightway giving advertisers a reach into 8mn homes. Advertisers across segments are warming up to this True new media innovation and are chalking out advertising plans suited to their businesses. We are looking at this as a big opportunity and we are sure our partnership with Quasar will help us reach out to the marketing fraternity”.
Talking about the impact made by direct-to-home services, he added, “The advantages and benefits of DTH have attracted marketers to advertise on this powerful medium to reach out to their consumers. The clutter free medium offers marketers the exclusive space to engage their consumers. A DTH user on an average spends about half an hour of his day to check out the extra services offered by the service provider. Enhancing a brand’s visibility and evoking recognition with a niche audience is also an advantage that the marketers can encash upon”. Dishtv is a market leader in the DTH space with more than 8 million subscribers who become a captive audience for advertisers and this is what would work in our favor while designing attractive digital solutions for the new age advertisers. said Manish Vij, Co-founder-Quasar. “Our team at Quasar is very excited to be the ‘preferred’ partner of Dishtv India. We bring a wealth of digital experience and expertise with us and are confident of surpassing Dishtv’s expectations in delivery.”
Currently, TAM (Television and Media Audit) measures the household reach and viewership of channels through recording meters installed at few locations. The set-top boxes installed helps enable a more accurate and efficient determination of viewership and reach. On DTH, the advertiser is sure of his message reaching his audience directly.