Discovery Networks Asia-Pacific has announced the launch of three channels in India. The three channels include a Hindi channel - ID (Investigation Discovery) and two HD channels - TLC HD World and Animal Planet HD World. The announcement was made at Goafest 2014.
ID will be an Hindi entertainment channel dedicated to offering true stories of mystery, crime and suspense.
Rahul Johri, EVP and GM – South Asia, Discovery Networks Asia-Pacific and head of revenue, pan-regional ad sales and Southeast Asia, said, “The launch of three new channels ID, TLC HD World and Animal Planet HD World demonstrates Discovery’s commitment to entertain Indian viewers and offer high-quality and differentiated programming.
ID is one of the great success stories in US cable and we are thrilled to present the impactful and entertaining investigative programming to viewers in India.”
On the growth potential of HD in India, he added, “The launch of the two new high definition channels TLC HD World and Animal Planet HD World has further extended Discovery’s leadership in the HD genre. Both the new networks, along with existing Discovery HD World, will enrich television viewing experience and satisfy the emerging demands of audience, advertisers and affiliates.”
With this Discovery's portfolio in India will have 11 channels. It currently includes Discovery Channel, Animal Planet, Discovery Tamil, TLC, Discovery Kids, Discovery Science, Discovery Turbo and Discovery HD World.