iProspect has announced the appointment of Dinesh Swamy as NCD. Swamy was CCO at Liqvd Asia prior.
At iProspect he will report to the CEO, Rubeena Singh and will be based in Mumbai.
Swamy said, “I am excited to be part of this ever-evolving network, which changes with the dynamic consumer behaviour. I Strongly believe creative act is a responsibility, where the end user gets to experience the ideas. I love the medium because it is tangible; it makes you accountable and above all, it can be measured. I am looking forward to create something innovative at iProspect along with the team.”
Singh said, “There's no denying that the degree of creative quality always has an impact on marketing effectiveness. In the future, successful brands will be those who combine creativity with emotion, data and technology to make meaningful connections with the audience. The appointment of Dinesh Swamy as NCD will strengthen iProspect’s capabilities in the area of ‘data driven creative’. His experience of technology and smart creative solutions will add to our existing proficiency in media performance and we will be able to offer holistic solutions to our clients.”
In a career spanning 17 years he has also worked with BBDO, Tribal DDB, Digital Law & Kenneth and Sapient.