Campaign India Team
Sep 01, 2022

Digitas India appoints Mohammedullah Shaikh and Richa Chugh

Shaikh moves from Grapes, whereas Chugh moves from Motivator

From left: Mohammedullah Shaikh and Richa Chugh
From left: Mohammedullah Shaikh and Richa Chugh
Digitas India has announced the appointment of Mohammedullah Shaikh and Richa Chugh. 
 
Shaikh joins as senior vice president and head – tech services, whereas Chugh is vice president – media. 
 
Shaikh moves from Grapes, where he was head of customer success and delivery, whereas Chugh moves from Motivator, where she was digital head of the West region. 
 
The duo will report to Sonia Khurana, COO, Digitas India. 
  
Khurana said, “Given our focus on delivering remarkable digital experiences, Richa, with her rich background in media and Shariq, with his varied experience in technology bring valuable inputs
to the team. It’s also their new, interesting perspectives that are going to be instrumental in further supporting Digitas; continued performance and execution of our growth plans. We’re thrilled to have them on board!”
 
Shaikh said, “I’m truly excited to join the talented team at Digitas India and work closely with the leadership. Digitas is already delivering large-scale, enterprise-level solutions for clients in customer experience, commerce, and marketing operations. With its tech-agnostic approach and strong technology services portfolio, I believe it’s the right time to be a part of this experienced team. My goal is to ensure that we develop and execute our long-term strategy in a way that best serves our customers and employees.”
 
Chugh added, “Unlike TV and offline media, the interplay between creative, tech, SEO, and media planning forms a curious ecosystem and plays a pivotal role in efficient, effective, and holistic brand growth. The leadership at Digitas India understands this very well, and facilitates a
complementary partnership between these verticals, which drove me to join them.”
 
With over 22 years of experience, Shaikh has worked with Isobar, Ogilvy, and Interface Communications. Chugh has over 11 years of experience and has worked with companies like Kia Motors, Interactive Avenues and Sportz Interactive, among others. 
 
Source:
Campaign India

Related Articles

Just Published

55 minutes ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

3 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

3 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.

23 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.