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Peter Mukerjea, CEO, INX Media believes that digital TV is the biggest opportunity for monetisation for broadcasters. He made this statement during a panel discussion at the 'Blink' seminar hosted by TAM Media Research.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.