TAM Media Research has announced the launch of CRISP (Consumer Reviews and Influencer Sentiments for Brand Performance) - an analytics tool to help decode consumer sentiments in the Indian marketplace. The product helps marketers gauge and understand the actual consumer reviews/sentiments and augment the consumer product connect.
The product was officially launched today (20 October).
TAM has partnered with Revuze – a US-based company that specialises in product experience management globally.
The product looks to give marketers a quick and reliable single window means to decode, mine and analyse the data and know the actual sentiments from their direct users/influencers.
LV Krishnan, CEO, TAM Media Research, said, “Today’s evolved Indian consumer is not just pragmatic about the products they purchase but extremely vocal and quick to give reviews. For a marketer, these customer feedbacks can help realign product and communication strategy effectively. Hence, it is crucial for marketers to constantly keep track, understand and re-connect while managing consumer sentiments towards brands. In a fast-paced evolving environment, it can be a crucial weapon for marketers to win additional brand sales and market shares. CRISP will help build the much-needed superior analytical prowess within the marketers business and help analyse product usage, identify areas of product/service improvement based on feedback so as to take quick footed decisions.”
Shai Etzion, CRO, Revuze, added, "After showing significant success in the USA, Revuze is entering the Indian market partnering with TAM Media, a natural choice being our mutual Nielsen family relationship and their 20+ years’ experience in deep understanding of the Indian media landscape. It will be a compelling product and a game changer for India to understand the consumer sentiments and reviews."
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