Campaign India Team
Oct 15, 2009

Digital campaigns achieve set objectives: Sapient's CMO survey

Marketers appear more sure of results from digital marketing and are optimistic of making increased investments in this medium, according to a survey conducted amongst chief marketing officers (CMOs) by Sapient Interactive, the digital agency which officially launched in India recently.The survey conducted in partnership with IMA India, across 52 organisations from automotive, airlines, hospitality, telecom, banking and financial services, insurance and FMCG sectors tried to understand marketers' views on various aspects of digital marketing and commerce.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

2 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

3 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

3 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

4 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.