Diageo extends its partnership with The Glitch

Glitch has bagged the creative mandate of Diageo’s brands that include Johnnie Walker, Black & White, Smirnoff, and Vat 69.

 

The agency has been working on the digital mandate of Diageo since November 2018. This extends that partnership.

 

Julie Bramham, chief marketing officer, Diageo India, said, “We are delighted to be working closely with The Glitch. We are really excited about building our brands with them in this complex connections’ environment.”

 

Abhishek Shahabadi, VP, portfolio head - luxury and premium brands, Diageo India, said, “We are thrilled to have The Glitch as our partners with a full creative mandate for our Premium, Core and Reserve portfolio that includes brands such as Johnnie Walker, Black & White, Smirnoff, Malts and Luxury whites. We are constantly looking at driving creative excellence with our media-first thinking that connects with consumers, which is The Glitch’s area of expertise. We are confident that this partnership will add momentum to the performance of our brands and build equity.”

 

Pooja Jauhari, CEO, The Glitch, said, “As more and more clients trust us with full service creative mandates, we feel confident that our agility matched with our modern creative and cultural mindset is helping solve for real businesses problems. Growing our partnership with Diageo from digital to full service has been extremely exciting and we are committed to partnering with them in achieving their business, cultural and marketing goals.”

 

Prachi Maroo, head of business and client relations, The Glitch, added, "We are extremely excited to partner with Diageo on this journey. Our focus is going to be on unlocking new ways of engaging with the ever-changing consumers, evolving to new moments of consumption and socialisation and finding our play in culture. Our goal is to break the codes of content, collaboration and innovation with Diageo."