Devashish Sarkar is Phonevalley's regional director for APAC

Phonevalley, Publicis Groupe's mobile marketing agency has announced the launch of their Asia Pacific offices in India, China and Singapore. Former Worldwide Media CEO, Devashish Sarkar has been appointed as the agency's regional director for the APAC region.
 
"I am very excited to be joining Phonevalley during the company's expansion phase in the Asia and Pacific area," Sarkar said. "APAC is a critical region for innovation in the mobile field, marketers are used to operate SMS campaigns campaigns and they now target the most influential parts of the population through search and display campaigns. I'm thrilled to be helping brands and agencies build a strong presence on mobile."
 
The APAC offices have been launched to help gear the agency towards offering more localized mobile campaigns for its clients.  Alexandre Mars, Phonevalley CEO and Publicis Groupe head of Mobile, said, "We are committed to delivering the best in class mobile advertising campaigns in the APAC region. Our presence will facilitate our work and help our clients leverage the great returns available through mobile. It will also help us interact more easily with all APAC-based Publicis Groupe agencies. I look forward to building up great opportunities on mobile for our partners and clients in the region."