TVS Raider assigns mainline advertising duties to dentsuMB

Account won without a multi-agency pitch

Sep 22, 2021 05:36:00 AM | Article | Campaign India Team

TVS Raider, a newly launched 125cc motorcycle, has appointed dentsuMB as its creative agency to handle the brand's mainline advertising mandate.  
DentsuMB is part of the newly formed dentsuMB Group that includes the agencies Dentsu Webchutney, Taproot Dentsu, Dentsu One and Dentsu Impact.
Aniruddha Haldar, vice president marketing – commuters, corporate brand and dealer transformation, TVS Motor Company, said, “The TVS Raider is targeted at Gen Z. With dentsuMB as our creative agency, we have built signature brands like the TVS NTORQ 125 (sporty scooter) and TVS IQUBE (electric). We look forward to delivering a compelling brand experience for TVS Raider in line with its outstanding product offering."
Samrat Chengapa, executive vice president, dentsuMB, said, “We’re absolutely delighted with this latest win, and look forward to creating some great work, which is worthy of the trust TVS Motor has placed on us.”
Sidharth Rao, CEO, dentsuMB Group, added, “It is a privilege to partner with TVS Motor on this new and exciting journey. Our team is in sync with the brand’s vision for Gen Z and understands their pulse very well. We look forward to delivering our best that will in turn help the brand achieve its fresh but much-deserved milestones.”