D’Décor has appointed Dentsu Webchutney to handle its digital duties following a multi-agency pitch. The mandate includes social and digital media planning and buying and will be handled by the agency's Mumbai office.
Nikita Desai, vice president – strategy and new business, D’Décor, said, "We are happy to welcome Dentsu Webchutney on board. We are at a juncture where we will write the digital chapter of our business. In this, we have taken strong and conscious steps to remodel the business to see clear RoIs from online sales. Over the next few months, you will see a dramatically expanded digital footprint. Our partner of choice for this endeavour is Dentsu Webchutney."
Roopesh Shah, SVP and branch head, Dentsu Webchutney Mumbai, said, "When we took on the challenge to pitch for D’Décor, we went in knowing fully well that we are pitching for a business that is deeply creative in its own right and the world's largest at that. We pulled all our resources and it is thrilling that we have come out winning. The icing on the cake was the way teams on both sides connected. We found strategic fitments at multiple nodes and levels of our offerings. While this is a fantastic victory for Webchutney, we see it as an opportunity for us to work with D’Décor as 'One DAN' (Dentsu Aegis Network) and really deliver on all those service nodes and levels."
He added, "Look at the brilliant opportunity here. It is going to be challenging and heady to work with D’Décor, a brand with a steep growth trajectory that is on the verge of opening new business avenues with its digital play. For years now, we have believed and partnered with brands that live on the cusp of culture and technology and we have seen immense success together. D’Décor is clearly one of them. Today, our 'House-Proud' index (if there was such a thing) is shaping how we shop, curate, decorate and share our living, working and gathering spaces. This agency-client partnership is about leveraging this culture-tech cusp and delivering solutions that add to incremental business growth."
Samera Khan, EVP – planning and strategy, Dentsu Webchutney, added, “This is such a win-win situation for us. Not only did we win business with a great strategic partner in D’Décor, but we also won a brand that runs its business using the best of technology across touchpoints. We Indians are leapfrogging ahead of the world when it comes to technology adoption and buying behaviour, D’Décor wants to enhance that experience by using the digital medium what it's best for – contextual engagement. We look forward to this partnership.”