Famous Innovations has bagged the creative mandate for D’Decor following a multi-agency pitch.
The retail furnishing brand will be rolling out a campaign featuring existing brand endorsers, Bollywood celebrity couple Shah Rukh Khan and Gauri Khan across media.
Nikita Desai, VP, strategy and new business, D’Decor, said, “We are happy to welcome Famous Innovations on board. We strongly believe in innovation and continuous pursuit of excellence in performance. We believe with Famous Innovations we will be able to take our philosophy ahead in a stronger way.”
Avinash Shenoy, business head, Famous Innovations, said, “As a brand; D’Decor is an international trendsetter, well-known for excellence and innovation; it will always continue to shape the category through innovations in products and experience thereby offering greater value to consumer. At the same time, we are also looking forward to being their partners in these innovations and taking their brand positioning of 'Live Beautiful' to the next level.”
D'Decor is present across India through branded retail outlets. It sells curtains and upholstery, bedding and wallpapers, among others.