Campaign India Team
Sep 19, 2016

Famous Innovations bags D’Decor’s creative mandate

Account won post multi-agency pitch

Source: DDecor.com
Source: DDecor.com
 
Famous Innovations has bagged the creative mandate for D’Decor following a multi-agency pitch.
 
The retail furnishing brand will be rolling out a campaign featuring existing brand endorsers, Bollywood celebrity couple Shah Rukh Khan and Gauri Khan across media. 
 
Nikita Desai, ‎VP, strategy and new business, D’Decor, said, “We are happy to welcome Famous Innovations on board. We strongly believe in innovation and continuous pursuit of excellence in performance.  We believe with Famous Innovations we will be able to take our philosophy ahead in a stronger way.”
 
Avinash Shenoy, business head, Famous Innovations, said, “As a brand; D’Decor is an international trendsetter, well-known for excellence and innovation; it will always continue to shape the category through innovations in products and experience thereby offering greater value to consumer. At the same time, we are also looking forward to being their partners in these innovations and taking their brand positioning of 'Live Beautiful' to the next level.” 
 
D'Decor is present across India through branded retail outlets. It sells curtains and upholstery, bedding and wallpapers, among others.
 
 
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 days ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

3 days ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

3 days ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

3 days ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.