Dentsu launches ‘Dentsu Social Media Handbook’

Integrated communications agency Dentsu has launched a compendium on social media. Compiled by the agency’s digital division, the ‘Dentsu Social Media Handbook’ elaborates on various components of social media, demystifying certain myths associated with it, while showcasing how some social media plans were executed along with market examples and case studies. The handbook is sponsored by Aircel’s knowledge management campus Aircel Academy.