Dentsu Aegis Network has rolled out a CSR advisory, InDeed. InDeed will enable corporate investments by companies through insights and a brand-led approach.
A 25-member team is led by Posterscope's regional director for Apac and MD for India, Haresh Nayak. The team is based across Bengaluru, Gurgaon and Mumbai.
Ashish Bhasin, chairman and CEO, South Asia, Dentsu Aegis Network, said, “Today several of our clients are making a huge investment in CSR but in an adhoc manner. Many corporates want to give back to the society but often don’t know how to go about it in a consistent and meaningful manner. Indeed will act as a catalyst in this entire process and Haresh and his team have really done pioneering work in this area. Feels great to be able to give back to society via a socially relevant business”
Haresh Nayak, mentor and managing director of Indeed, said, “It is not enough for brands to just ‘Greenwash’ their actions to provide PR-able fodder. Mostly such acts of philanthropic projects are short lived and rarely build a brand connect. However, if implemented in the right manner and with the right approach, brand building and CSR can perfectly complement each other.”
Being a part of Denstu Aegis Network, InDeed will work with existing clients and look at fresh collaborations.
InDeed has also invested in brand led CSR case studies to link it to NGO/brand/CSR activity. More than 2500 case studies are mapped by geography, cost, product, NGO and CSR activity.