Campaign India Team
Oct 30, 2018

Dentsu Impact bags Mobiistar's creative mandate

Account won post a multi-agency pitch

Dentsu Impact bags Mobiistar's creative mandate
Mobiistar has announced the appointment of Dentsu Impact as its creative agency following a multi-agency pitch.
 
Mobiistar is a Vietnamese smartphone brand that entered India in May this year.
 
Aniruddha Deb, CMO, Mobiistar, said, “While we entered the country in May, we wanted to highlight our strong commitment towards the country by establishing ourselves more deeply into its ecosystem. Hence to reach out to the discerning smartphone consumers, we have roped in Dentsu Impact as the brand's creative partner in India. The team at Dentsu Impact will work closely with the Mobiistar team for the offline launch strategy and the communication roll-out pan India. We are excited about the possibilities and are going to be quite aggressive in this extremely busy category.” 
 
Amit Wadhwa, president, Dentsu Impact, said, "We are excited to partner with Mobiistar as this gives us the canvas to build this compelling brand in the Indian market. The category is extremely competitive and it is not just about getting the right pulse of the market but also about getting the right handle on the mediums today.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Mind Your Language launches a service to reproduce national TVCs for South India
Premium
42 minutes ago

Mind Your Language launches a service to reproduce ...

Called Southify, the service pushes translation by seasoned vernacular copywriters and not translators

Premium
British Council calls for 'creative ideas to unite the world'
Premium
1 hour ago

British Council calls for 'creative ideas to unite ...

Competition is open for Indian and UK citizens

Premium
Global new-business revenue increases by 7.5 per cent
Premium
4 hours ago

Global new-business revenue increases by 7.5 per cent

Publicis Groupe and WPP led the charge in 2018.

Premium
Drive out the mundane lifestyle with the Jeep Compass
Premium
14 hours ago

Drive out the mundane lifestyle with the Jeep Compass

Watch the film conceptualised by Leo Burnett India here