Campaign India Team
Oct 30, 2018

Dentsu Impact bags Mobiistar's creative mandate

Account won post a multi-agency pitch

Dentsu Impact bags Mobiistar's creative mandate
Mobiistar has announced the appointment of Dentsu Impact as its creative agency following a multi-agency pitch.
 
Mobiistar is a Vietnamese smartphone brand that entered India in May this year.
 
Aniruddha Deb, CMO, Mobiistar, said, “While we entered the country in May, we wanted to highlight our strong commitment towards the country by establishing ourselves more deeply into its ecosystem. Hence to reach out to the discerning smartphone consumers, we have roped in Dentsu Impact as the brand's creative partner in India. The team at Dentsu Impact will work closely with the Mobiistar team for the offline launch strategy and the communication roll-out pan India. We are excited about the possibilities and are going to be quite aggressive in this extremely busy category.” 
 
Amit Wadhwa, president, Dentsu Impact, said, "We are excited to partner with Mobiistar as this gives us the canvas to build this compelling brand in the Indian market. The category is extremely competitive and it is not just about getting the right pulse of the market but also about getting the right handle on the mediums today.”
Source:
Campaign India

Related Articles

Just Published

Premium
ADK Fortune gets Ambar Sharan Lal
Premium
31 minutes ago

ADK Fortune gets Ambar Sharan Lal

Moves from HS Ads where he was GM

Premium
Cannes Lions 2019: Ad agencies have raised game thanks to 'fixed and flow' - P&G CMO Pritchard
Premium
2 hours ago

Cannes Lions 2019: Ad agencies have raised game ...

Getting personal, Pritchard also revealed his belief that he wouldn't be CMO today if his name was Mitch Gonzalez.

Premium
Cannes Lions 2019: Unilever scraps separate agency relationships
Premium
2 hours ago

Cannes Lions 2019: Unilever scraps separate agency ...

FMCG giant is looking to work across holding companies and develop content partnerships with the entertainment world as it moves away from interruption-based advertising.

Premium
Extinction Rebellion disrupts Cannes Lions; 11 arrests made
Premium
2 hours ago

Extinction Rebellion disrupts Cannes Lions; 11 ...

The protest was organised by members of the French and English teams