Mobiistar has announced the appointment of Dentsu Impact as its creative agency following a multi-agency pitch.
Mobiistar is a Vietnamese smartphone brand that entered India in May this year.
Aniruddha Deb, CMO, Mobiistar, said, “While we entered the country in May, we wanted to highlight our strong commitment towards the country by establishing ourselves more deeply into its ecosystem. Hence to reach out to the discerning smartphone consumers, we have roped in Dentsu Impact as the brand's creative partner in India. The team at Dentsu Impact will work closely with the Mobiistar team for the offline launch strategy and the communication roll-out pan India. We are excited about the possibilities and are going to be quite aggressive in this extremely busy category.”
Amit Wadhwa, president, Dentsu Impact, said, "We are excited to partner with Mobiistar as this gives us the canvas to build this compelling brand in the Indian market. The category is extremely competitive and it is not just about getting the right pulse of the market but also about getting the right handle on the mediums today.”