Campaign India Team
Aug 27, 2018

Aniruddha Deb joins Mobiistar as CMO

Moves from Cheil where he was vice president – integrated services

Aniruddha Deb joins Mobiistar as CMO
Smartphone brand Mobiistar has announced the appointment of Aniruddha Deb as chief marketing officer. He moves from Cheil where he was VP – integrated services. 
 
Carl Ngo, co-founder and CEO, Mobiistar India and global, said, “We are pleased to welcome Aniruddha onboard. With our offline expansion and strong focus on tier II and tier III markets, we required an able and experienced person like him. Aniruddha always attempts to implement creative methods in garnering visibility for brands and we have full faith that our brand will deeply benefit from his insights. Mobiistar aims to help its consumers ‘Enjoy More’ by providing a seamless user experience, we know Aniruddha shares the same belief and are certain that he will help us on our journey to becoming one of the top 5 smartphone brands in the affordable segment in the country by the end of the year.”
 
Deb said, “Mobiistar is expanding at a very fast rate from launching in the country in May to going offline within a span of two short months. I am very happy to be a part of this journey and bring my past experience to add greater value to their endeavour in India. The smartphone market in India is one of the most dynamic in the world, I am excited to take on the challenge of taking a new brand like Mobiistar to greater heights.”
 
He has also worked at Lowe (Thailand, Mumbai and Delhi), Ogilvy and Publicis.
 
Source:
Campaign India

Related Articles

Just Published

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

2 days ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

2 days ago

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

2 days ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.