Smartphone brand Mobiistar has announced the appointment of Aniruddha Deb as chief marketing officer. He moves from Cheil where he was VP – integrated services.
Carl Ngo, co-founder and CEO, Mobiistar India and global, said, “We are pleased to welcome Aniruddha onboard. With our offline expansion and strong focus on tier II and tier III markets, we required an able and experienced person like him. Aniruddha always attempts to implement creative methods in garnering visibility for brands and we have full faith that our brand will deeply benefit from his insights. Mobiistar aims to help its consumers ‘Enjoy More’ by providing a seamless user experience, we know Aniruddha shares the same belief and are certain that he will help us on our journey to becoming one of the top 5 smartphone brands in the affordable segment in the country by the end of the year.”
Deb said, “Mobiistar is expanding at a very fast rate from launching in the country in May to going offline within a span of two short months. I am very happy to be a part of this journey and bring my past experience to add greater value to their endeavour in India. The smartphone market in India is one of the most dynamic in the world, I am excited to take on the challenge of taking a new brand like Mobiistar to greater heights.”
He has also worked at Lowe (Thailand, Mumbai and Delhi), Ogilvy and Publicis.