Dentsu Media has bagged the mandate for food processing company Mrs. Bector’s Food Specialties Limited. Taproot Dentsu will be the creative agency on record. There was no formal pitch process leading to the appointment.
The company, established in 1978, has a presence in bread, biscuits, sauces, jams, dips, mayonnaise and ready-to-eat foods and snacks, among others. Among brands in the portfolio is Mrs Bector's Cremica.
Anoop Bector, MD, Mrs. Bector’s Food Specialties, said, "We believe that the Dentsu Media team understands the dynamics of our category, where branding and strategy play a pivotal role. Their meticulous, innovative and tailor-made approach convinced us of this partnership in accordance to our growth plans."
Divya Karani, CEO, Dentsu Media, added, "We are extremely proud to partner with Mrs. Bector’s Food Specialties. Communication is no longer a linear process and we will continue to deliver solutions beyond the traditional media space, to ensure consumer engagement and ROIs.”