DDB Mudra West has announced the appointment of Kapil Tammal as executive creative director.
Based in Mumbai, Tammal will report to Rahul Mathew, creative head, DDB Mudra West. He was working with Scarecrow Communications prior, where he was part of the founding team. He held the position of ECD and design director.
Tammal said, "While DDB Mudra West has always been a creative powerhouse, globally, what really impressed me was the rapid inroads the agency has made in the Indian market, in recent times. Meeting with Sonal, Rahul and Rajiv (Sabnis) further fueled my belief in the agency. They are insanely creative and driven to put DDB Mudra Group on the global map. I have worked with Rahul in the past; and I am eagerly looking forward to team up with him again, for shaping the creative product at DDB Mudra West."
Sonal Dabral, chairman and CCO, DDB Mudra Group, said, "Kapil is not just a hugely talented and experienced creative professional, he is a genuinely nice guy. In today's day and age of restless creativity, Kapil is one of the rare breed of creatives who has complete mastery over his craft. It's been exciting times for all of us at DDB Mudra Group; with our work being recognised in multiple forums for its effectivity as well as its creativity. And with Kapil joining our family, I'm sure we're going to see our work reach even greater heights."
Mathew added, "Our band of merry men and women grows stronger and stronger. Kapil not only adds more muscle to our craft, but also brings great enthusiasm and excitement to the workplace. He understands the effort and resilience that goes into building an agency; having helped build one. We all look forward to him helping us build DDB Mudra West into the creative force that we know it can become."
Tammal has also worked with McCann Erickson, Umbrella Design, Triton Communications and Concept Communications.