Wieden+Kennedy Delhi has won the creative mandate for Dalmia Cement following a multi-agency pitch.
BK Singh, head corporate brands and marketing, Dalmia Bharat Group, said, “Cement as a product isn’t something that people willingly attach adjectives such as interesting and exciting to. We want to change that. In Wieden+Kennedy we definitely see the ability and expertise to successfully partner with us in achieving that, and are extremely glad to have them on board with us on this new journey."
Sidharth Loyal, MD, Wieden+Kennedy, said, “The potential creative opportunity that lies within the cement industry is challenging, yet quite exciting. For us, it’s a territory that we haven’t yet explored yet, and what better than entering this space with one of the leading names in the category. This is a great win for W+K, and we look forward to creating some engaging work in the coming months.”
The Dalmia Bharat Group has been in the cement manufacturing business since 1939. It recently handed its media mandate to OMD MudraMax.