Campaign India Team
Jan 04, 2023

Dalmia Cement paints houses with a coat of happiness

Watch the film conceptualised by Ogilvy here

Dalmia Cement has rolled out a campaign ‘DSP Ghar Bhar ke Khushiyaan’ (DSP a house full of happiness). 

 

Conceptualised by Ogilvy, the film aims to propagate an India tradition that no one returns a bowl empty. Two young men come to their neighbour's house to return a bowl. At the entry of the lady's house, she tells them that they visit her often to borrow sugar, but to return a bowl they've taken a month. One of the men replies saying that they took a month to perfect a sweet dish to avoid returning the bowl empty. When the woman asks them what's the occasion, they reply that as tradition goes you shouldn't return a vessel empty to the owner. 

 

 

A DCBL spokesperson said, “Through this campaign, we wanted to resonate how certain traditions provide us with a sense of belonging and small acts of generosity can bring cheer. Connecting with this emotion we wanted to offer a similar experience to our valued consumers by filling their new homes with hope and happiness. Dalmia Cement's premium product DSP Cement has witnessed higher demand in target markets. This new offer will further fortify the brand's preference among potential buyers, improve overall sales and growth, and strengthen recall for the brand.”

 

CREDITS

 

Client: Dalmia Cement 

Agency: Ogilvy    

Media agency: Havas                 

Director: Ronak Chugh                              

Production: Pale Blue Dot

     

 

 

Source:
Campaign India

Related Articles

Just Published

16 hours ago

2023 Global Best of the Best Effie Awards: Leo ...

The wins come for Whisper's 'Changing the Education System to Keep Girls in School' and Cadbury Celebrations' 'My SRK Ad' respectively

16 hours ago

Anurag Agnihotri elevated at Ogilvy

Was managing partner - creative for West India

16 hours ago

Moves and wins roundup: Week of 11 December

Read about the latest news in the marcomm world including updates from Adfactors, Tgthr and Red Bull

16 hours ago

Fostering diversity isn't a mere obligation but an ...

At ASCI's D&I Edge, a panel outlined the blueprint for media professionals to authentically embrace diversity and inclusion