Dainik Bhaskar has been appointed the global partner for Bhopal Badshahs, a team from Bridgestone World Series Hockey. The group has also entered into a strategic alliance with Bridgestone World Series Hockey.
Girish Agarwal, director, DB Corp said, “We are thrilled to partner the inaugural Bridgestone World Series Hockey. We see a natural strategic fit in terms of our markets and strong hockey consumption belts in India.”
He further added, “Besides, it is also an emotional decision for us to be associated with Bhopal Badshahs as hockey has a strong legacy in this part of India. We plan to leverage this alliance and work with WSH in creating multiple outreach programs in schools and colleges to give the much needed fillip to the sport at the grass root level.”
Yannick Colaco, chief operating officer, Nimbus Sport, said, “We are delighted to welcome one of India’s largest media group, Dainik Bhaskar, as a strong partner for the landmark Bridgestone World Series Hockey. With passionate commitment and tremendous involvement, Dainik Bhaskar will be playing a critical role in promoting and developing the sport in the Hindi heartland. It is a definite win-win partnership.”
The Bridgestone World Series Hockey will begin on 29 February.