Campaign India Team
Feb 23, 2012

Dainik Bhaskar appointed global partner for Bhopal Badshahs

Bhopal Badshahs is a team from the Bridgestone World Series Hockey tournament

Dainik Bhaskar appointed global partner for Bhopal Badshahs
Dainik Bhaskar has been appointed the global partner for Bhopal Badshahs, a team from Bridgestone World Series Hockey. The group has also entered into a strategic alliance with Bridgestone World Series Hockey. 
 
Girish Agarwal, director, DB Corp said, “We are thrilled to partner the inaugural Bridgestone World Series Hockey. We see a natural strategic fit in terms of our markets and strong hockey consumption belts in India.”
 
He further added, “Besides, it is also an emotional decision for us to be associated with Bhopal Badshahs as hockey has a strong legacy in this part of India. We plan to leverage this alliance and work with WSH in creating multiple outreach programs in schools and colleges to give the much needed fillip to the sport at the grass root level.”
 
Yannick Colaco, chief operating officer, Nimbus Sport, said, “We are delighted to welcome one of India’s largest media group, Dainik Bhaskar, as a strong partner for the landmark Bridgestone World Series Hockey. With passionate commitment and tremendous involvement, Dainik Bhaskar will be playing a critical role in promoting and developing the sport in the Hindi heartland. It is a definite win-win partnership.”
 
The Bridgestone World Series Hockey will begin on 29 February. 
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.