Advertising
Vinita Bhatia
Jul 09, 2024

Daawat's World Biryani Day campaign spices up India's love for the dish

Biryani is not just a dish in India, it is a harbinger of celebrations. Rice brand LT Foods' annual World Biryani Day raises a toast to the fare, and has successfully added a third spike to Google search trends for the meal, which usually occurs around Eid and the festive season.

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