D2H, the direct-to-home brand of Dish TV India, has announced the appointment of Indian cricketer Rishabh Pant as brand ambassador. Pant will feature in the brand's 360-degree communication for the next two years.
Anil Dua, executive director and group CEO, Dish TV India, said, "We are delighted to have Rishabh Pant as brand ambassador for our D2H brand. Our brands are our biggest strength. This investment in the D2H brand is going to make it even stronger. The close affinity between D2H brand and Rishabh Pant as brand ambassador will enable deeper engagement of D2H with its TG.”
Sugato Banerji, corporate head - marketing, D2H, Dish TV India, said, "Rishabh has quickly developed into a distinctive entertainer on the cricket field, with his boundless energy behind the stumps and innovation in shot-making. He brings a spark each time he enters the field and appeals to the huge 18-35 age group across the country, our core audience. We see him as a strong fit with D2H brand values. We are confident that this association with Rishabh will take the brand D2H to a stronger, more defined position within a short time through continuous investment in creating awareness and affinity."